It’s been a long time since Brian Schechter and Aaron Schildkrout carried their elementary school dance parties. After 20 years of talking about “creating something that would shatter conventions and erect something way better”, these two childhood best friends came up with their best idea so far: HowAboutWe, an exciting and fun new way of dating. In a time when dating site clones pop up in the hundreds, HowAboutWe.com introduces a different approach: instead of screening through profiles, you chose people based on their date ideas using a “How about we…” template. Members still fill out profiles but the action is all about the proposed dates. Can it get better than that?
– How about we… have dinner at an underground supper club led by a secret famous chef.
– How about we… check out a scavenger hunt at the Met.
– How about we… walk the High Line.
– How about we… go for a walk, sit in Union Square and watch people.
I sent Brian a set of questions and here is what he has to say. Click on Aidra Fox only on SwallowSalon.com
How did you get started and what inspired the idea of a dating site based on proposed dates?
We’ve been best friends most of our lives. We’re talking kindergarten on. And we always talked about creating something that would shatter conventions and erect something way better – way more real and way more fun. The range of our projects spans 20 years – from elementary school dance parties to lesson plans for high school students; we were both teachers after college. We got started with HowAboutWe last August (2009). We had decided we wanted to build a big business that would make people’s lives better and help people to do what they already want to do. We had tons of ideas but HowAboutWe was the best one. We were both single and the second we had the idea it was obvious that a site based around the dates people would want to go on would be the type of site we’d actually want to use.
What is HowAboutWe?
HowAboutWe is about putting the date back in dating. You say “How about we…” and fill in the dots with dates you’d have fun going on. Magical dates. Simple dates. Wild dates. Lovely dates. Each day we’ll send you new dates that match your interests. And, of course, we’ll send the dates you propose to people who might like them. Then you can check out people’s profiles, message each other, and go out. We think people are at their best when they’re doing things they really like to do. That’s what HowAboutWe is all about.